University of Tirana Contacts Panel

Master of Science in Marketing

Name of academic qualification MAster of Science in Marketing
Cycle of study programme Second Cycle Studies
Name and status of awarding institution Faculty of Economics, University of Tirana, Public Institution
Language(s) of teaching/examination Albanian
Duration of study programme (years) 2 years
Delivery of study Full time

Entry requirement(s) in this study programme

Students who have completed a bachelor programme in either Business-Administration or Finance-Accounting at the Faculty of Economy, University of Tirana, are admitted in the Master program without any additional requirement of fulfilling basic educational knowledge. Students who have completed a bachelor programmes in either Business-Administration or Finance-Accounting in other Faculties of the Economy (public / private - national / foreign) are admitted after formal recognition of their diplomas under relevant regulations of the Faculty of Economy, University of Tirana. Students who have completed a bachelor programme in either Economics or Economic Informatics at the Faculty of Economy, University of Tirana, are admitted in the Master programme after completing their basic educational knowledge.


Objectives and overview of the study programme

The main goal of this study programme is to prepare skilled experts and specialists in the field of marketing. The courses of this study programme aim at deepening and widening theoretical knowledge and creating capabilities for conducting advanced and independent scientific research. The goal of the programme is to provide students with the tools, skills and in-depth theoretical knowledge for a successful professional and academic career, and on the other, to enable them apply these skills into practice.

This study programme combines theoretical and practical knowledge in order to encourage critical and creative thinking of the students, as well as to expose them to contemporary and key issues in marketing through a learning approach strongly supported by scientific and research practice in marketing. The design of Master of Science in Marketing curriculum aims to provide a comprehensive and focused system of knowledge in areas such as:

  • Marketing communication and Consumer Behavior;
  • Marketing Research Methods;
  • Marketing Research and Strategy;
  • Marketing Channels and sales management;
  • Strategic brand management and Customer relationship management;
  • International and Services marketing;
  • Social and Institutional Marketing;
  • Entrepreneurship and E-Marketing.

The successful completion of this programme allows students to continue an academic career through the enrollment in the doctoral studies, thus increasing the potential of further development of their professional careers.


Assessmet scheme

The student's assessment scheme runs from mark 1 to 10 which have the following meaning: 1-4 fail, 5-6 sufficient, 7 satisfactory, 8 good, 9 very good, 10 excellent.

Exams are evaluated on a point basis system, the result of which is converted into marks based on the following schema:

Grade Points
4 up to 50 points
5 51-57
6 58-65
7 66-73
8 74-81
9 82-89
10 90-100

Access to further study

Eligible to enroll in the third cycle of studies (PhD in Marketing Field).


Employment opportunities and professional qualification

After completing this programme of study, students have accumulated all the necessary skills as a marketing expert, with a high level of theoretical and practical knowledge. This degree enables them to be employed in central and local government institutions, research institutions, organizations, companies (public or private), various associations, etc. as a specialist in the relevant field of study or in the role of marketing manager. After completing the programme, students are trained to develop a successful career as independent professionals, in particular by practicing marketing consultancy. Master of Science Degree serves as a bridge for the connection of the academic career and doctoral research. The system of knowledge offered by this programme and the acquired competencies enable students to pursue the third cycle of studies (doctoral studies).


Programme details

No. Subject ECTS Total hours Semester
First Year
1 Research Methods 6 60 I
2 Consumer Behavior 6 60 I
3 Marketing Strategy 6 60 I
4 MArketing Channels Management 6 60 I
5 International Marketing 5 60 I
6 Sales Management 5 60 II
7 Applied Market Research 5 60 II
8 Entrepreneurship Marketing 5 60 II
9 Institutional Marketing 5 60 II
10 Customer Relationship Management 5 60 II
11 Marketing Communication 6 60 II
Total First Year 60 660
Second Year
1 Strategic Brand Management 5 60 I
2 Management Modern Theory 5 60 I
3 Services Marketing 5 60 I
4 Social Marketing 5 60 I
Elective subjects
5 Information Systems 5 60 I
Commercial law
E-marketing
6 Internship 5 125 II
7 Master Thesis 30 150 II
Total Second Year 60 575
Total Year I+II 120 1135